Here you will find our latest insights, trends and articles on how to get more out of your eCommerce operations.

10 Characteristics of Highly Profitable Ecommerce Websites

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Explore the common traits of successful eComm sites

The thought of a well-oiled online store that prints money while you sleep sounds great doesn’t it? It’s not all fun and games and it requires some upfront analysis and work, but it can be done. Here are 10 characteristics that can help your online business grow.

An Intro to A/B Testing and Conversion Rate Optimization

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Learn the why's, what's and how's of A/B testing.

A/B Testing is a scientific, data-driven approach to improving conversion rates on your eCommerce site. Learn the basics in this introductory article.

The Ultimate Goal of A/B Testing - Maximizing Conversion Rates.

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Continue learning about A/B Testing and Conversion Rate Analysis

In a word: conversions. If you’re unfamiliar with the concept, “conversion” just refers to a visitor on your site doing what you hope they’ll do. That could mean purchasing a product, signing up for a service, or even just sharing something with their friends on social media...

What is Optimizely?

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An industry standard tool for A/B Testing and Conversion Rate Analysis

Optimizely is a powerful suite of tools designed specifically to help web developers with A/B and Multivariate Testing.

Magento eCommerce Checklist

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Building or Launching your Site? Read this first.

It's easy to get lost in the details when planning and building out an eCommerce site. Here is a comprehensive list of concepts and information necessary to keep you focused and tasks prioritized.

Responsive Design vs. App vs. Mobile Theme

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What's the most effective option for your customers?

If you've read the headlines, you realize by now that mobile commerce is here to stay. Goldman Sachs predicts retail mobile commerce sales will represent 46.6% of all e-commerce sales in 2018. As such, if you haven't already launched a mobile eCommerce site, now is the time.

Has Bitcoin Gone Mainstream?

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Major retailers now accepting Bitcoin as payment

Having flexible payment options during checkout is generally favorable to conversion rates. How about checking out with Bitcoin? Despite the volatility of Bitcoins, a host of retail heavyweights have decided to offer Bitcoin as a checkout method.