American Stationery Company, Inc.

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American Stationery needed to adapt their business to an e-commerce level to increase cost savings and sales and remain highly competitive. Three key activities helped them achieve this objective:

1. Business process re-engineering;
2. E-commerce strategy development and execution; and
3. A solid Internet marketing strategy.

We brought to American Stationery a set of robust, scalable e-commerce websites segmented by product line and implemented a number of site promotion strategies, including search engine positioning and viral marketing. We even helped them negotiate sponsorships with some of the largest consumer portals on the Internet, heightening their overall exposure.

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