Calculate your Email Marketing Return on Investment
A staggering 39% organizations today are unaware of their return on investment (ROI) from email marketing. Yet, email marketing remains as one of the top marketing methods employed by companies of all sizes and industries. Use our tool to calculate ROI and receive a free personalized benchmark report comparing your campaign statistics to organizations in the same space.
Your Send Volume
Open Rate
The percentage of emails opened relative to those delivered.
%
Click Through Rate
The percentage of recipients that opened your email, then clicked on any links within it, taking them to your landing page.
%
Conversion Rate
The percentage of recipients that completed your conversion goal (purchase, registration, etc.).
%
Hard Bounce Rate
This is the percentage of emails that never make it to the subscriber’s in-box. It is generally related to stale email lists and IP addresses with poor sender scores.
%
Complaint Rate
The complaint rate is calculated by dividing the total number of complaints by the number of emails sent. A complaint is recorded by the Internet Service Provider when an email recipient marks an email message as spam by clicking “This is spam” or “send to spam folder” in their we email client.
%
Unsubscribe Rate
This is the percentage of subscribers that unsubscribed from an campaign as a direct result of an action taken via the delivered email.
%
Conversion Value
The average value of your conversions. For instance, in Ecommerce, this would be you average order size.
$
Total Costs
Total campaign costs – These costs typically include email design, development , email service provider fees, hours spent on internal and external (Agency) resources, etc.
$
Your ROI Breakdown
Total Emails Opened | 40000 |
Total Click Throughs | 800 |
Expected Conversions | 160 |
Total Revenue | $ 2400 |
Total Profit | $ 900 |
Conversions to Break-even | 100 (12.50 %) |
Your ROI: 60.60 %