The Company

JETRO (Japan External Trade Organization) is an agency established by the Japanese government to promote new business between the United States and Japan.

The Challenge

With several offices throughout the US operating their own individual sites, JETRO was largely duplicating their web development and maintenance efforts. Furthermore, JETRO lacked a unified branding/messaging platform for their US operations.

The Solution

#10 was hired to help JETRO assess its overall website needs and goals. We started with an in-depth evaluation of all aspects of their existing websites, from functional, aesthetic and usability perspectives, and produced a series of recommendations. Based on these recommendations, we designed, developed and implemented a fully integrated, user-friendly, database-driven website and Intranet with a Content Management System. In addition, we refined their corporate identity by creating new business cards, letterhead, and envelopes.

The JETRO.org website provides those with an interest in conducting business with or in Japan with information-rich case studies, industry profiles, events, a wizard style cost simulator, and a series of opt-in newsletters.