SEO & Search Engine Marketing Audits

Our Search Engine Optimization (SEO) and Search Engine Marketing (SEM) audits are structured to help organizations unveil opportunities to maximize organic and paid search traffic to their e-commerce websites.

SEO Audit

The SEO portion of the audit starts with an in-depth analysis of your existing website, examining on-page factors (such as page titles, URL structure, use of schema tags, meta-tags, alt-tags, etc.) and off-page factors (such as page authority, domain authority, who is linking to your website).

We will also:

Check drops in traffic against known algorithm update dates
Crawl and index analysis (Sitemap, Robots.txt, broken links, redirects, etc.)
On-site analysis (URL structure, Schema markup, HTML markup, etc.)
Recommend use of schema tags to help your e-commerce site’s search results stand out by displaying data related to reviews, pricing, stock status, and many other variables, directly in the search listing.

SEM Audit

The SEM portion of the audit looks at keyword selection, ad copy, existing click through rates, and overall SEM campaign performance to produce detailed recommendations on how to improve revenues from paid search campaigns (ie, Google Adwords, Facebook Ads, YouTube, Google Shopping Feeds, etc.).