Email Marketing Audits
Email marketing has on average, continued to offer the highest ROI on any digital marketing dollar spent. However, to reap the benefits of email marketing, organizations must adapt to the latest available technologies and design trends. Some of these include:
- Designing responsive email layouts that adapt to desktop/mobile/tablet formats
- Clear subject lines and calls to action within the email
- Ensuring high deliverability rates by sending through a trusted 3rd party Email Service Provider, and optimizing DNS records
- Use of automations and triggered campaigns, such as cart abandonment recovery emails and personalized emails based on customer segmentation data
- Proper list management techniques
- Understanding the best dates and times to send to your particular audience, based on statistical evidence
- Setting up conversion goals, funnels and other analytics related tools to capture relevant data
If you don’t have in-house resources to build and/or optimize your email campaigns, or you need a firm to help establish your email marketing process, don’t hesitate to contact us for a free evaluation.
In the meantime, take a look at our email marketing campaign ROI calculator.
