Email Marketing

Email Marketing has been long relied upon as one of the most effective digital marketing channels, and for good reason. It has the highest average ROI of all marketing channels, and is especially effective for organizations that have managed to grow their lists.

We help organizations with the following Email Marketing related services:

  • Email Template Design
  • Email newsletter sign up forms, with sophisticated business rules (such as suppressing popups for “x” days after a specific user has ignored a newsletter capture popup).
  • Email template integration with popular Email Service Providers such as MailChimp, CampaignMonitor, Eloqua, Marketo, Salesforce Marketing Cloud, and more.
  • List building strategies
  • Setting up and configuring accounts with ESP’s
  • Configuring triggered automations and designing drip campaigns
  • Email Marketing Audits
  • Deliverability optimization, setting up DKIM and SPF records
  • Spam Score analysis and optimization

 
We also help set up 3rd party services for sending transactional emails using SendGrid, Mandrill or Amazon Simple Email Service. Using one of these services ensures that you maximize delivery rates for transactional emails such as registration, order confirmation and shipment confirmation emails. They also allow you to view who has received and opened the emails, which can help when troubleshooting customer complaints about not having received certain emails.

Contact us today to help you jump-start your Email Marketing efforts.

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